& Eyewear

1101 Pacific Ave Suite E, Santa Cruz, CA 95060


Mon-Thurs: 9am to 6pm
Fri & Sat: 10am to 6pm
Closed Sunday

We accept most vision and health insurance: VSP, EyeMed, MES, Blue Cross/Blue Shield PPO, United PPO, Cigna PPO, & Medicare


Comprehensive Eye Examinations

(Pediatric to Geriatric). Visual acuity, refraction, lifestyle prescriptions including computer, music, occupational and sports, neurological assessment, binocular vision, focussing ability, external and internal health evaluation with dilation, intraocular pressure and peripheral vision evaluation.

Contact Lens Fittings

Soft contact lenses, disposables, toric contact lenses for astigmatism, rigid gas permeables, bifocal contact lenses, monovision, cosmetic and therapeutic tinted contact lenses, specially designed contact lenses for post surgical patients, keratoconus and aphakia.

Eye Disease Management

Detection, diagnosis and therapeutic treatement of eye diseases and disorders including cataracts, macular degeneration, glaucoma, diabetic retinopathy and dry eyes. Detection and diagnosis of related systemic diseases including hypertension, multiple sclerosis, diabetes, AIDS and arthritis.

Emergency Eyecare

Includes sudden onset of flashes and/or floaters, foreign body removal, infections, abrasions, sudden loss of vision. Appropriate referrals and comanagement with the best ophthalmology specialists.

LASIK Comanagement

Thorough evaluation of LASIK candidacy, factual and unbiassed LASIK education and consultation, comanagement with a LASIK specialist, postoperative LASIK care.

Quality Eyewear

We provide a good selection of high quality, beautiful and unique eyewear to include internationally designed frames, sunglasses, memory metal frames, magnetic clip-ons and sports glasses.



eyeQ - Optometry & Eyewear
1101 Pacific Ave Suite E
Santa Cruz, CA 950600

Parking Public Parking lots are located directly behind eyeQ on Cedar and Cathcart. There is also a public parking garage conveniently located at the corner of Front St and Soquel.

The Santa Cruz Farmers market operates in the parking lot directly behind eyeQ every Wednesday afternoon.


Daniel Shen

Dr. Daniel Shen is a California native and received his bachelor’s and doctorate degrees from UC Berkeley, where he helped organize a student trip gathering and bringing thousands of used eyeglasses to the Dominican Republic... to provide eyewear & eye-care to the underprivileged.

After graduation, Daniel served as Captain in the USAF on the staff of David Grant Medical Center. In this large hospital, he treated thousands of patients from young children to retirees. Dr. Shen also traveled with the Lions Club to Bolivia on an eye-care mission.

Dr. Shen has over 20 years of eye-care experience including 5+ years in a hospital medical center, 5+ years in private practice in Scotts Valley, and 12+ years in downtown Santa Cruz since establishing eyeQ Optometry with Drs. Stephanie & Noel Krok in 2000. Their goal in starting eyeQ Optometry was to providing excellent personal service and high quality eyewear in a very nice, comfortable, inviting setting.

Dr. Shen enjoys helping patients and taking care of their visual needs with very customized prescriptions and “out of the box” solutions. He strongly encourages healthy lifestyle, healthy body, healthy mind, & healthy eyes. Daniel is personally very appreciative of technological advancements in eyewear. After getting his first glasses in 8th grade (back in the dark ages, the choices were thick ugly brown or thick ugly black) and later hard contact lenses that popped out during sports, he now enjoys high-tech lightweight glasses with impact resistant progressive lenses and single use soft contact lenses for soccer and running in the rain.

After living in seven different cities and two continents, he has found the perfect place in Santa Cruz. Dr. Shen loves the friendly people, the beautiful environment, the wonderful weather and the ability to walk, run, or bike everywhere. He appreciates the proximity to the San Francisco Bay area, Berkeley, Napa Valley, and Big Sur. He loves spending time with his family, enjoying music & guitar, playing soccer, biking, swimming, hiking, occasionally running marathons, watching movies, and eating good food.

Stephanie Kaye Krok

Dr. Stephanie Krok attended UC Berkeley where she earned a Doctor of Optometry degree in 1995 and was the recipient of the VSP award.... This award is given to two students who demonstrate excellence in clinical and academic performance. Stephanie travelled to Guatemala with VOSH and to Zimbabwe with Rotary International to render eye care to underserved communities.

For the first five years of her career Dr. Stephanie practiced in a busy ophthalmology practice perfecting her skills and gaining experience with all types of primary eye care. Since 2000, Stephanie has been in practice at eyeQ Optometry where she utilizes her broad range of knowledge to ensure all of her patients receive the best care possible.

Stephanie’s caring demeanor and genuine desire for her patients’ overall well-being make her an ideal doctor for patients of all ages. Dr. Stephanie loves what she does and it shows in every thorough exam she performs.

Noel Krok

Noel Krok grew up surfing the subtropical waves of Durban, South Africa. At the age of 19 he moved to the Bay Area with his family where he attended UC Berkeley and obtained his BS in Nutrition and his Doctor of Optometry Degree in 1994... A highlight of his optometric training was participating in the Rotary International Vision Screening in Zimbabwe with Dr. Stephanie. He was awarded the Designs for Low Vision award and accepted an invitation to complete a Low Vision Residency.

After 9 years in Berkeley, Dr. Noel was drawn to Santa Cruz by its natural beauty, great weather, laid-back vibe, and the surf culture. Before opening EyeQ with Dr. Stephanie and Dr. Shen in 2000, Noel worked for a few local OD offices gaining experience and coming to the realization that he didn’t want to wear a white doctors coat.

While Dr. Noel is casual and forthright, he is very diligent, progressive and driven to provide the best possible care to each of his patients. His guiding principle is to treat patients as ethically and respectfully as he would wish to be treated.

When not spending time with his two boys, Dr. Noel enjoys hiking Fall Creek, organic gardening, meditating, and bush tennis.